professional summary
Strategic communicator, content marketer, and storyteller who positions brands for success on all platforms and helps high-level leaders strengthen reputations and relationships with audiences. Former journalist with expertise writing, editing, and proofreading content in deadline-driven environments alongside cross-functional teams.
EXPERIENCE
Pounce de leon cat rescue, ATLANTA, GA
Internal Communications Coordinator (Freelance)
March 2026 - Present
Achieved estimated open rate of 25% and click-to-open rate of 11% on internal newsletters designed to inform and engage recipients about organizational priorities, operational changes, and upcoming initiatives.
Leads development and creation of newsletters for audiences of 250+ stakeholders by using metrics, leadership goals, and storytelling principles to select the most-compelling stories and updates for distribution.
VANTAGES MEDIA, LLC, ATLANTA, GA
Senior Content Strategist (Consulting, Self-Employed)
August 2025 - Present
Established client’s key employees as trusted subject matter experts by training them on how to speak clearly and confidently for public-facing and high-visibility moments.
Received positive feedback and client praise for hosting an employee engagement seminar on leadership, collaboration, team-building, and communications.
Turned three hours of an unedited and unorganized interview into a cohesive and compelling 90-minute episode for a client’s ongoing podcast.
TrustDALE, Atlanta, GA
Multimedia Producer
December 2019 - July 2025
Contributed to nearly $1M revenue by building and leading branded content marketing strategies across social, digital, and broadcast.
Researched, wrote, and filmed 13+ thought leadership segments per quarter that strengthened CEO's visibility and reputation to email subscribers and social media followers.
Took initiative to revive the company's dormant LinkedIn page by consistently posting relevant, audience-tailored content that led to an estimated 1,000% increase in followers.
Partnered with 50+ construction and home services providers to write, produce, and film marketing videos to support providers’ lead generation campaigns.
Turned 9 customer testimonials into a broadcast and digital campaign by collaborating with leadership to turn ideas into persuasive commercials that supported CEO's vision and priorities.
Contributed audio and video production expertise in recording interviews for eight-episode podcast series for Sony Music.
Thought Horizon, Atlanta, GA
Copywriter (Freelance)
November 2020 - March 2022
Wrote 15+ Facebook and LinkedIn posts for company and clients per week that translated technical topics into clear, engaging, and accurate content.
Assigned 3 new clients per year by consistently meeting deadlines while managing multiple concurrent projects and priorities.
WGCL-TV, Atlanta, GA
Producer
March 2016 - December 2019
Pitched and wrote 20 to 30 news stories daily that met deadlines and implemented research strategies on audience engagement and retention.
Built and grew trust with high-level stakeholders through collaboration, cooperation, and anticipating individual needs and wants.
Increased ratings by 40% in one year for assigned broadcasts by leading daily content planning and production in a cross-functional, deadline-driven newsroom environment.
CORE SKILLS
Storytelling, Executive Communications, Thought Leadership, Presentations, Copywriting, Email Marketing, Data Analytics
Social Media Strategy, Media Relations, External Communications, Internal Communications, Newsletters
Brand Reputation, Brand Strategy, Branded Content, Audience Engagement, Video Editing, Graphic Design, Proofreading, Podcasts
DIGITAL TOOLS AND PLATFORMS
Adobe Creative Suite (Premiere Pro, Photoshop, Audition), Canva, Asana, MailChimp, AI Content Tools
Meta Business Suite (Facebook, Instagram), LinkedIn, TikTok
EDUCATION
M.S., Broadcast Journalism
S.I. Newhouse School of Public Communications
Syracuse University
B.A., Communication Studies
Wilkes University