PROFESSIONAL SUMMARY
Creative and analytical content creator, communicator, and strategist who delivers outstanding results and value with a proven background in journalism and marketing. Contributed to nearly $1 million in revenue through a customer-first approach to digital content. Navigates uncertainty and chaos by anticipating risk, responding in real time, and communicating clearly to stakeholders.
EXPERIENCE
VANTAGES MEDIA LLC, Atlanta, GA
SENIOR CONTENT STRATEGIST, 2025-present
Uses AI and strong human judgment to provide clients with effective strategies on creating digital content and communications plans.
Enhances brand reputation and perception for clients by identifying new opportunities to tailor and communicate messages.
Empowers clients to grow audiences and brand value by using creativity and strategy to create and plan relevant content.
Uses feedback, coaching, and improvisation to boost clients’ confidence as public speakers and interpersonal communicators.
Earned certifications in project management (Microsoft), generative AI (Adobe), and email marketing (MailChimp).
TRUSTDALE, Atlanta, GA
Multimedia Producer, 2019-2025
Contributed to nearly $1 million in annual revenue by creating written and visual marketing content (social media, website, email newsletters, slide decks) for company and associated partners.
Collaborated with CEO and senior leaders to execute campaigns that strengthened the company's brand and reputation.
Provided trusted advice to the CEO on effective and successful content strategies that increased profitability.
Grew overall audience engagement by using analytics, feedback, and other data to refine and improve content.
Translated technical and complex information into straightforward, useful, and engaging messages and narratives.
Reduced content planning and production time by 39% by creating and maintaining monthly content calendars.
Used project management principles to prioritize multiple projects and meet all assigned deadlines.
THOUGHT HORIZON, Atlanta, GA
COPYWRITER, 2020-2022
Wrote and edited high-quality technical marketing and editorial content for B2B and SaaS clients.
Collaborated with clients to develop tailored messages for diverse audiences without sacrificing clarity, quality, or consistency.
Translated complex technical topics into easy-to-understand and actionable narratives that supported clients' business goals.
Trusted to work with new clients due to repeated success in meeting weekly goals for digital and social media copy.
WGCL-TV, Atlanta, GA
Producer, 2016-2019
Grew engagement and reach for assigned media projects in one year: 40% increase in Nielsen ratings and 65% increase in audience share.
Used visual design concepts to present and distribute on-brand multimedia content to broadcast and digital audiences.
Partnered with cross-functional teams to plan and execute live productions on deadline and within budget.
Communicated clearly with teams during high-pressure situations and navigated change with purpose and direction.
Translated audience insights and company priorities into organized and executable long-term content strategies.
Wrote and edited high volumes of editorial content that engaged audiences and strengthened the company’s reputation.
Recognized for leadership, problem-solving, and consistent delivery of high-quality content.
Bright House Networks, Orlando, FL
Senior Producer, 2011-2016
Producer, 2008-2011
Promoted to management role after three years of continuous improvement and demonstrated ability to meet and exceed company goals for ratings and audience growth.
Led teams and direct reports with clear and consistent direction, coaching, and feedback.
Wrote and edited short-form and long-form content for broadcast and digital platforms.
Led cross-functional teams in development and execution of daily projects and ensured completion of deliverables by deadline.
Protected the company's reputation by reviewing all content to ensure accuracy and adherence to editorial standards.
WETM-TV, ELMIRA, NY
PRODUCER, 2006-2008
Delivered value to organization’s sales teams by meeting quarterly ratings goals used to set advertising rates in a two-state market.
Wrote and edited short-form and long-form content for broadcast and digital platforms.
Took creative risks in content presentation that allows organization to maintain dominance among market competitors.
CBS News Radio, New York, NY
Freelance Reporter, 2005-2008
Consistently pitched stories and events for coverage with a near-perfect acceptance rate.
Researched topics and consulted with subject matter experts to ensure accuracy in final deliverables.
Trusted to independently cover a two-state region with minimal guidance and oversight.
WVIA Public Media, Pittston, PA
News Anchor & Reporter, 2005-2006
Built up NPR affiliate newsroom into recognized and respected organization among audience and peers by improving content selection and presentation.
Expanded news coverage into eight new counties by developing trusted sources and working with reliable subject matter experts.
Increased output of relevant, informative, and entertaining content while adhering to financial budgets and industry best practices.
SUNBURY BROADCASTING CORPORATION, SUNBURY, PA
News Anchor & Reporter, 2004-2005
Managed news content operations for three separate operating units without sacrificing quality or quantity of content output.
Wrote and edited short-form and long-form content for broadcast and digital platforms.
Led organization with clear and calm direction during 2004 flooding that limited the company's operations.
SKILLS
CREATIVE
Storytelling, Branding, Social Media (LinkedIn, Instagram, TikTok, Facebook), Copywriting, Scriptwriting, Newsletters, Visual Design, Content Calendars, Newsletters
SOFTWARE
Adobe Creative Suite (including Premiere Pro and Photoshop), Microsoft Office (including Excel and PowerPoint), Google Workspace (including Sheets and Slides), Canva
technical
AI Tools, Video Editing, Data Analytics, Videography, Photography