My role with Pounce de Leon Cat Rescue allows me to connect with 250+ volunteers and service partners (such as veterinarians and TNR specialists) about why their work matters. When I was asked to create a newsletter for the organization, I began by asking an important question: “Why should our audience care?”

If you can’t answer that question, then how can you expect your audience to care about what you have to say?

I used that information to come up with a new way for Pounce to reach its volunteers: The Scratching Post! The PDF linked below is what went out to Pounce’s subscribers (minus the page breaks). The feedback thus far is positive and insightful! I’ll be using that to refine upcoming newsletters to better serve Pounce and its mission.